Aurore Mignot
Digital & Software Marketing Specialist
37 years old
Paris area (94160) France
Employed
Open to opportunities
I'm a young and active woman always seeking for new professional and personal activities.
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
That’s me.
So, would you like us to meet?
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
That’s me.
So, would you like us to meet?
Webmarketer and Marketing Automation Specialist
Sage, Ciel brand
Since September 2010
Full-time
Paris
France
- Marketing Automation: Eloqua Oracle Power User&Salesforce Pardot
Targeting, Customer journey, Trigger marketing, Welcome cycle, Conversion journey by cross-sell and Try and Buy. - Online Loyalty & CRM: Microsoft Dynamics & Salesforce CRM
Technical specifications, Q&A, launching of loyalty paths developed especially for Microsoft Dynamics CRM. - Webmarketing: Website: www.ciel.com
- E-reputation
- Social commerce tool
- Redesigning of the online customer center
- Emails & Landing Page
- Customer paths
- E-reputation
Detailed Description
- E-Commerce:
- Setting up of direct debit payment transactions on the website www.ciel.com.
Buyer’s journey design, technical specifications and Q&A.
- Marketing campaign: Merchandising of the online customer center, UX design, trigger marketing (Email, Landing Page, Online media plan...) online writing.
- Setting up of direct debit payment transactions on the website www.ciel.com.
- Webmarketing: Website: www.ciel.com
- E-reputation: Social surveillance for Sage's brand Ciel.
- Social commerce tool: Bazaarvoice
Technical specifications, tools evolution. Social animation and reporting.
- Redesigning of the online customer center:
UX website usability, wording, evolution and cross-sell campaigns.
- Emails & Landing Page: UX usability, Best practices.
- Customer paths: Technical specifications, customer paths for web projects.
- E-reputation: Social surveillance for Sage's brand Ciel.
- Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
- Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice.
Creation of specific guidelines for this new service.
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Company website