Aurore Mignot
Digital & Software Marketing Specialist
37 years old
Paris area (94160) France
Employed
Open to opportunities
I'm a young and active woman always seeking for new professional and personal activities.
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
That’s me.
So, would you like us to meet?
I studied B2B communication and marketing at school. Then, following my curiosity and opportunities, I specialized in the software industry for B2B customers and handle strategic, marketing and digital projects.
Throughout the different projects and missions I worked on, I developed a customer-centric mind and the ability to design customer life cycle journeys in marketing automated environement.
I adapt easily to any situation and can work with any kind of profile within an organization: Developers, Tele-salespersons, Marketers or Directors. I am also fully capable of working both in a team and alone (which is also important :) ).
I'm friendly, curious and creative; a passionate go-getter always seeking improvement and new initiatives.
That’s me.
So, would you like us to meet?
Software Product Manager
Neopost France
Since June 2016
Full-time
Nanterre
France
- Product owner for 3 ranges of products :
- Inspire Quadient : Developped by Quadient (a Neopost Company), I adapt the product offer for Neopost customers and prospects' needs.
- OMS-500 : I define the go-to-French-market strategy for this product including local business model, promotion plan, selling strategy (business strategy and back-office operations) and all the marketing assets required to sell it.
- Valipost : Solutions dedicated to key account and high volume customers to prepare and sort their mail. My role is to define the development roadmap and marketing strategy for this range of product.
- Inspire Quadient : Developped by Quadient (a Neopost Company), I adapt the product offer for Neopost customers and prospects' needs.
- Definition of the product development strategy (functionnalities, add-ons, pricing, network of selling...)
Detailed Description
- Definition of the communication and marketing plan for each product
- Business and strategy's reviews before the French executive board
- Definition and writing of the marketing tools and communication pieces
- Marketing plan definition to be executed by the marketing operational team
Company Description
Neopost is a French company, the leader on the market of professionnal mailing solutions for B2B customers. To adapt to new laws and needs its customers are facing, Neopost develops and sells softwares and saas solutions for enhacing, preparing and broadcasting companies' documents.
Company website
CRM Marketing Manager
Twenga Solutions
November 2015
to June 2016
Full-time
Paris
France
- Prospect & Customer installed base strategy definition (automation campaigns)
- Database management : Analysis, segmentation, qualifications rules
- Funnel management : stage definition and automation of the leads workflows between Marketing Automation and CRM.
Process definitions and documentatons for sales to manage leads. - Lead generation strategy definition for email channel
Marketing consultant
Les Editions Cauris
Since 2016
Volunteer Work
- Marketing consulting
- Webmarketing strategy
- Marketing materials creation
Company Description
Les Editions Cauris is a start-up business developing innovatives solutions to complete Sage's softwares usage.
Company website
Webmarketer and Marketing Automation Specialist
Sage, Ciel brand
Since September 2010
Full-time
Paris
France
- Marketing Automation: Eloqua Oracle Power User&Salesforce Pardot
Targeting, Customer journey, Trigger marketing, Welcome cycle, Conversion journey by cross-sell and Try and Buy. - Online Loyalty & CRM: Microsoft Dynamics & Salesforce CRM
Technical specifications, Q&A, launching of loyalty paths developed especially for Microsoft Dynamics CRM. - Webmarketing: Website: www.ciel.com
- E-reputation
- Social commerce tool
- Redesigning of the online customer center
- Emails & Landing Page
- Customer paths
- E-reputation
Detailed Description
- E-Commerce:
- Setting up of direct debit payment transactions on the website www.ciel.com.
Buyer’s journey design, technical specifications and Q&A.
- Marketing campaign: Merchandising of the online customer center, UX design, trigger marketing (Email, Landing Page, Online media plan...) online writing.
- Setting up of direct debit payment transactions on the website www.ciel.com.
- Webmarketing: Website: www.ciel.com
- E-reputation: Social surveillance for Sage's brand Ciel.
- Social commerce tool: Bazaarvoice
Technical specifications, tools evolution. Social animation and reporting.
- Redesigning of the online customer center:
UX website usability, wording, evolution and cross-sell campaigns.
- Emails & Landing Page: UX usability, Best practices.
- Customer paths: Technical specifications, customer paths for web projects.
- E-reputation: Social surveillance for Sage's brand Ciel.
- Loyalty & relationship marketing: Marketing plan focused on customer loyalty (events, game contests, seasonal campaigns, etc.)
- Launching of a new business model: New economic model launched over the installed base of customer with a specific message and tone of voice.
Creation of specific guidelines for this new service.
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Through the Ciel brand, Sage has been creating ready-to-use solutions adapted to the specific needs of start-ups and small businesses.
Company website
Channel Marketing and Communication Assistant
Sage - SMB/CRM Business Unit
October 2008
to August 2010
Apprenticeship
Paris
France
- Channel Marketing, Event & Communication for Sage CRM Software Resellers
Detailed Description
- Channel Marketing: Channel animation of the CRM resellers for Sage CRM products
- Project management: event management, marketing program creation
- Communication & Press Relationship for Sage’s CRM Activities
- Design project management: relationship management with agencies and Sage’s internal design team, creation follow-up, guidelines definition
Company Description
Since 1981, Sage has been offering a large range of software for any size of company working in any business.
Company website
Creative writing for a specialized blog
Lacour Mobilier de Bureau
February 2011
to September 2011
La Courneuve
France
- Writing of blog posts
- Product-oriented speech
- Targeted content for search engine optimization